Transmedia marketing
from film and TV to games and digital media
Zeiser, Anne
creator
author.
text
nyu
2015
monographic
eng
xvii, 450 pages : illustrations ; 25 cm
1. Introduction to transmedia marketing --
2. Marketing planning --
3. The creative process --
4. Influence the influencers : press and publicity --
5. Influence the influencers : A-list vehicles --
6. Reaching your public : visual expression --
7. Reaching your public : advertising --
8. Reaching your public : digital and viral --
9. Finding success.
Anne Zeiser.
Includes index.
Mass media
Marketing
Digital media
Marketing
Marketing
Technological innovations
Medios de comunicación de masas
Mercadeo
Formatos digitales
Mercadeo
Televisión
Mercadeo
P 96 Z47t 2015
302.230688
9780415716116 (pbk.)
9780415716109 (hbk)
DLC
190514
20230411090113.0
spa