how to write for the $4 billion commercial video market Hampe, Barry. creator text bibliography nyu New York, N.Y., U.S.A Plume 1993 monographic eng spa

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xiv, 352 p. : ill. ; 21 cm. Video Scriptwriting is a writer's guide to the high-paying world of writing information videos. Based on my years of experience as a writer-producer-director -- during which I've written more than 150 videos for IBM, Sprint, Kentucky Fried Chicken, Hilton, the U.S. Navy, the U.S. Army, the MGM Grand, and scores of other clients -- and as a film and video teacher at the University of Pennsylvania and UNLV, it covers the process of creating a fully visualized, properly organized script for a sales, training, documentary, public relations, or other information video. My initial concept for the book was to help print writers break into scriptwriting. The script for a 15-minute video takes no longer to research and write than a magazine article. But while the average payment for a magazine article is a little over $400 (usually paid at the magazine's whim) the fee for a video script can run anywhere from three to ten times that much (or even Barry Hampe. Includes bibliographical references (p. [317]-318) and index. Video tape advertising Advertising copy Video authorship HF 6146 H229s 1993 659.14 0452268680 : DLC 920807 20230411090115.0 spa