01648 a2200265 4500 112706 112706 BJBSDDR 20230411090119.0 ta 190603b2017 ny ||||| |||| 00| 0 eng d 9780316314046 spa BJBSDDR eng HF 5415.13 K49b 2017 658.802 Kim, W Chan 1952- Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim; Reně Mauborgne New York : Hachette Books, 2017 322 p. : ill. ; 24 cm Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Step one: Getting started -- Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now -- Getting clear about the current state of play -- Step three: Imagine where you could be -- Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there -- Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move -- Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue: A national blue ocean shift in action. Desarrollo de nuevos productos. 2015 Segmentación de mercados. 5471 5151 Mauborgne, Renée lcc BK dpf 0 0 0 0 CS BJB BJB CS 2019-06-03 0 HF 5415.13 K49b 2017 00000126898 2019-06-03 00:00:00 1 2019-06-03 BK