Fleisher, Craig S.  <br/><br/>
Business and competitive analysis :   effective application of new and classic methods / 
Craig S. Fleisher and Babette E. Bensoussan. 
 - Upper Saddle River :   Pearson Education,   2009 
 - 491 p.:  ill.;   25 cm  
<br/><br/>Part I - Analysis Theory <br/>Preface<br/>1. Business and Competitive Analysis: Definition, Context, Benefits<br/>2. Performing the Analysis Process<br/>3. Avoiding Analytical Pitfalls<br/>4. Communicating Analysis Results<br/>5. Applying the FAROUT method<br/>Part II ? Techniques<br/>Section 1 - Competitive <br/>6. Industry Analysis/Nine Forces<br/>7. Competitive Positioning <br/>8. Business Model Analysis <br/>9. SERVO Analysis <br/>10. Supply Chain Analysis<br/>Section 2 ? Enterprise <br/>11. Benchmarking <br/>12. McKinsey 7s Analysis <br/>13. Shadowing <br/>14. Product Line Analysis <br/>15. Win/Loss analysis<br/>Section 3 ? Environmental <br/>16. Strategic Relationship Analysis <br/>17. Corporate Reputation Analysis <br/>18. Critical Success Factor Analysis <br/>19. Country Risk Analysis <br/>20. Driving Forces Analysis<br/>Section 4 ? Evolutionary <br/>21. Event and Timeline Analysis <br/>22. Technology Forecasting <br/>23. War Gaming <br/>24. Indications and Warning Analysis <br/>25. Historiographical Analysis<br/>Section 5 ? Financial, Probabilistic & Statistical <br/>26. Interpretation of Statistical Analysis<br/>27. Competitor Cash Flow Analysis<br/>28. Analysis of Competing Hypothesis (ACH)<br/>29. Linchpin Analysis 
<br/><br/><label>ISBN: </label>9780131873667 (hardback : alk. paper) 0131873660 (hardback : alk. paper)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Administración de empresas<br/>Gestión empresarial<br/>Inteligencia empresarial
<br/><br/><label>LC Class. No.: </label>HD 38.7   / F596b 2009 
<br/><br/><label>Dewey Class. No.: </label>658.4/032