effective application of new and classic methods Fleisher, Craig S. creator Bensoussan, Babette E. nju Upper Saddle River Pearson Education 2009 eng 491 p.: ill.; 25 cm Part I - Analysis Theory Preface 1. Business and Competitive Analysis: Definition, Context, Benefits 2. Performing the Analysis Process 3. Avoiding Analytical Pitfalls 4. Communicating Analysis Results 5. Applying the FAROUT method Part II ? Techniques Section 1 - Competitive 6. Industry Analysis/Nine Forces 7. Competitive Positioning 8. Business Model Analysis 9. SERVO Analysis 10. Supply Chain Analysis Section 2 ? Enterprise 11. Benchmarking 12. McKinsey 7s Analysis 13. Shadowing 14. Product Line Analysis 15. Win/Loss analysis Section 3 ? Environmental 16. Strategic Relationship Analysis 17. Corporate Reputation Analysis 18. Critical Success Factor Analysis 19. Country Risk Analysis 20. Driving Forces Analysis Section 4 ? Evolutionary 21. Event and Timeline Analysis 22. Technology Forecasting 23. War Gaming 24. Indications and Warning Analysis 25. Historiographical Analysis Section 5 ? Financial, Probabilistic & Statistical 26. Interpretation of Statistical Analysis 27. Competitor Cash Flow Analysis 28. Analysis of Competing Hypothesis (ACH) 29. Linchpin Analysis Craig S. Fleisher and Babette E. Bensoussan. Administración de empresas Gestión empresarial Inteligencia empresarial HD 38.7 F596b 2009 658.4/032 9780131873667 (hardback : alk. paper) 0131873660 (hardback : alk. paper) 040919 20230411090139.0 spa