@book{113599,
	author = {Smith, P. R.  and Zook, Ze},
	title = {Marketing communications :},
	publisher = {Kogan Page,},
	year = {2011.},
	address = {Philadelphia, PA :},
	edition = {5th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html}
}