02181cam a2200421 a 4500 113599 113599 16524493 BJBSDDR 20230411090614.0 ta 101029s2011 pau 001 0 eng 2010045798 9780749461935 0749461934 9780749461942 0749461942 (OCoLC)ocn676068852 DLC DLC YDXCP CDX SINLB BWX DLC spa eng HF 5415.123 S656m 2011 658.8/02 22 Smith, P. R. (Paul Russell), 1957- 9525 Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook. 5th ed. Philadelphia, PA : Kogan Page, 2011. xviii, 483 p. ; 25 cm. Includes index. New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media. Communication in marketing. Comunicación en mercadeo 9527 Administración de mercadeo 799 Zook, Ze 9526 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1114/2010045798-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1201/2010045798-t.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2019-10-30 0 HF 5415.123 S656m 2011 00000124296 2019-10-30 00:00:00 1 2019-10-30 BK