integrating offline and online with social media Smith, P. R. (Paul Russell) 1957- creator Zook, Ze text pau Philadelphia, PA Kogan Page 2011 5th ed. monographic eng

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xviii, 483 p. ; 25 cm. New marketing communications -- Branding -- Customer relationship management -- Customer psychology/ buyer behaviour -- Customer communications theory -- Marketing communications research -- Media buying and planning -- Marketing communications agencies -- International marketing communications -- Marketing communications plan -- Marketing communications laws and regulations -- Communications tools -- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales promotions -- Direct mail -- Exhibitions and conferences -- Merchandising and pos -- Packaging -- Websites and social media. PR Smith & Ze Zook. Includes index. Communication in marketing Comunicación en mercadeo Administración de mercadeo HF 5415.123 S656m 2011 658.8/02 9780749461935 0749461934 9780749461942 0749461942 2010045798 http://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html http://www.loc.gov/catdir/enhancements/fy1114/2010045798-d.html http://www.loc.gov/catdir/enhancements/fy1201/2010045798-t.html http://www.loc.gov/catdir/enhancements/fy1114/2010045798-b.html http://www.loc.gov/catdir/enhancements/fy1114/2010045798-d.html http://www.loc.gov/catdir/enhancements/fy1201/2010045798-t.html DLC 101029 20230411090614.0 16524493 spa