TY  - BOOK
AU  - McQuain,Jeff
TI  - Power language: getting the most out of your words 
SN  - 0395712556 
AV  - P 301 M478p 1996
U1  - 808/.042 20
PY  - 1996///
CY  - Boston
PB  - Houghton Mifflin
KW  - Rhetoric
KW  - Retórica
KW  - Language and languages
KW  - Style
KW  - Inglés
KW  - Estilo
KW  - Manuales
N1  - Includes index; How to choose words --
How to use words --
How to build with words --
How to win with words --
Language in the next millennium
N2  - Provides a detailed guide to better writing and speaking, illuminating the principles of concise and effective word usage, sharing memorable examples, and offering tips on selecting words, using rhetoric, gender-sensitive language, and more
ER  -