02445cam a22003857a 4500003000800000005001700008007000300025008004100028020001800069020001500087035002400102040002200126041000800148042001400156050002200170082001700192100002500209245013000234250003900364260005500403300002800458336002600486337002800512338002700540500002800567504006700595520101400662650004301676650004001719650003001759650004901789700002201838856010701860856009201967BJBSDDR20230411090615.0ta160503s2014    ilu      b    001 0 eng d  a9781613749739  a1613749732  a(OCoLC)ocn868379618  aUKMGBbspacUKMGB  aeng  alccopycat00aZ 471bW863p 201404a070.50682231 aWoll, Thomas,d1948-10aPublishing for profit :bsuccessful bottom-line management for book publishers /cThomas Woll ; foreword by Dominique Raccah.  aRevised and updated fifth edition.  aChicago, Illinois :bChicago Review Press,c[2014]  axxviii, 370 p. ;c23 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aPrevious edition: 2006.  aIncludes bibliographical references (pages 354-357) and index.  aPublishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice. 0aPublishers and publishingxManagement. 0aPublishers and publishingxFinance. 4aEmpresas periodísticas  4aEmpresas periodísticas xAdministración 1 aRaccah, Dominique423Contributor biographical informationuhttps://www.loc.gov/catdir/enhancements/fy1614/2015514048-b.html423Publisher descriptionuhttps://www.loc.gov/catdir/enhancements/fy1614/2015514048-d.html