successful bottom-line management for book publishers Woll, Thomas 1948- creator Raccah, Dominique text bibliography ilu Chicago, Illinois Chicago Review Press [2014] 2014 Revised and updated fifth edition. monographic eng

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xxviii, 370 p. ; 23 cm Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice. Thomas Woll ; foreword by Dominique Raccah. Previous edition: 2006. Includes bibliographical references (pages 354-357) and index. Publishers and publishing Management Publishers and publishing Finance Empresas periodísticas Empresas periodísticas Administración Z 471 W863p 2014 070.5068 9781613749739 1613749732 https://www.loc.gov/catdir/enhancements/fy1614/2015514048-b.html https://www.loc.gov/catdir/enhancements/fy1614/2015514048-d.html https://www.loc.gov/catdir/enhancements/fy1614/2015514048-b.html https://www.loc.gov/catdir/enhancements/fy1614/2015514048-d.html UKMGB 160503 20230411090615.0 spa