Platform revolution : how networked markets are transforming the economy and how to make them work for you /
Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.
- First Edition.
- xiii, 336 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Today: welcome to the platform revolution -- Network effects: the power of the platform -- Architecture: principles for designing a successful platform -- Disruption: how platforms conquer and transform traditional industries -- Launch: chicken or egg? Eight ways to launch a successful platform -- Monetization: capturing the value created by network effects -- Openness: defining what platform users and partners can and cannot do -- Governance: policies to increase value and enhance growth -- Metrics: how platform managers can measure what really matters -- Strategy: how platforms change competition -- Policy: how platforms should (and should not) be regulated -- Tomorrow: the future of the platform revolution.
"Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues
9780393249132 (hardcover) 0393249131 (hardcover)
Mercadeo por internet Política mundial --Siglo XXI Comercio electrónico