02332cam a2200349 i 4500003000800000005001700008007000300025008004100028020003000069020002700099040001900126041000900145042000800154050002900162082001700191100003800208245018800246250001900434264006100453300004600514336002100560337002500581338002300606504005100629505072400680520042301404650002701827650003501854650002701889700003901916700002701955BJBSDDR20241031062528.0ta160222s2016    nyua     b    001 0 eng    a9780393249132 (hardcover)  a0393249131 (hardcover)  aDLCbspa cDLC  aeng   apcc14aHF 5415.1265bP239p 201600a658.8/722231 aParker, Geoffrey q(Geoffrey G.) 10aPlatform revolution :bhow networked markets are transforming the economy and how to make them work for you / cGeoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.  aFirst Edition. 1aNew York ; aLondon : bW. W. Norton & Company, c[2016]  axiii, 336 pages :billustrations ;c24 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and index.  aToday: welcome to the platform revolution --
Network effects: the power of the platform --
Architecture: principles for designing a successful platform --
Disruption: how platforms conquer and transform traditional industries --
Launch: chicken or egg? Eight ways to launch a successful platform --
Monetization: capturing the value created by network effects --
Openness: defining what platform users and partners can and cannot do --
Governance: policies to increase value and enhance growth --
Metrics: how platform managers can measure what really matters --
Strategy: how platforms change competition --
Policy: how platforms should (and should not) be regulated --
Tomorrow: the future of the platform revolution.  a"Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues  4aMercadeo por internet  0aPolítica mundial ySiglo XXI 4aComercio electrónico1 aVan Alstyne, Marshall W., d1962- 1 aChoudary, Sangeet Paul