02577cam a2200397 i 4500 113717 113717 BJBSDDR 20241031062528.0 ta 160222s2016 nyua b 001 0 eng 9780393249132 (hardcover) 0393249131 (hardcover) DLC spa DLC eng pcc HF 5415.1265 P239p 2016 658.8/72 23 Parker, Geoffrey (Geoffrey G.) Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. First Edition. New York ; London : W. W. Norton & Company, [2016] xiii, 336 pages : illustrations ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Today: welcome to the platform revolution -- Network effects: the power of the platform -- Architecture: principles for designing a successful platform -- Disruption: how platforms conquer and transform traditional industries -- Launch: chicken or egg? Eight ways to launch a successful platform -- Monetization: capturing the value created by network effects -- Openness: defining what platform users and partners can and cannot do -- Governance: policies to increase value and enhance growth -- Metrics: how platform managers can measure what really matters -- Strategy: how platforms change competition -- Policy: how platforms should (and should not) be regulated -- Tomorrow: the future of the platform revolution. "Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues Mercadeo por internet 1681 Política mundial Siglo XXI 538 Comercio electrónico 1860 Van Alstyne, Marshall W., 9831 1962- Choudary, Sangeet Paul 9832 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 0 0 CS BJB BJB CS 2019-11-12 0 HF 5415.1265 P239p 2016 00000140105 2019-11-12 00:00:00 1 2019-11-12 BK