how networked markets are transforming the economy and how to make them work for you Parker, Geoffrey (Geoffrey G.) creator Van Alstyne, Marshall W. 1962- Choudary, Sangeet Paul text bibliography nyu 2016 First Edition. monographic eng

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xiii, 336 pages : illustrations ; 24 cm "Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today's up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues Today: welcome to the platform revolution -- Network effects: the power of the platform -- Architecture: principles for designing a successful platform -- Disruption: how platforms conquer and transform traditional industries -- Launch: chicken or egg? Eight ways to launch a successful platform -- Monetization: capturing the value created by network effects -- Openness: defining what platform users and partners can and cannot do -- Governance: policies to increase value and enhance growth -- Metrics: how platform managers can measure what really matters -- Strategy: how platforms change competition -- Policy: how platforms should (and should not) be regulated -- Tomorrow: the future of the platform revolution. Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary. Includes bibliographical references and index. Mercadeo por internet Política mundial Siglo XXI Comercio electrónico HF 5415.1265 P239p 2016 658.8/72 9780393249132 (hardcover) 0393249131 (hardcover) DLC 160222 20241031062528.0 spa