02128cam a22003614a 450000100090000000300080000900500170001700700030003400800410003701000170007802000300009502000270012504000190015204100090017104200080018005000240018808200170021210000220022924500870025126000340033830000280037250000810040050500950048152007610057665000500133765000390138765000420142665000450146865000280151365000280154185600910156985601060166014034972BJBSDDR20230411090623.0ta050713s2005 nyu 001 0 eng  a 2005051487 a9781591840930 (hardcover) a1591840937 (hardcover) aspa cDLCdDLC aeng  apcc00aHD 62.7bB961s 200500a658.4/0922210aBurlingham, Boc 10aSmall giants :bcompanies that choose to be great instead of big /cBo Burlingham. aNew York :bPortfolio,c2005. axxxii, 224 p. ;c24 cm. aTitle from resource description page (Recorded Books, viewed June 19, 2014). aFree to choose -- Who's in charge here? -- The Mona Lisa prinsiple -- The art of business. aMost books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre. 4aNegocios xAdministración zEstados Unidos  4aEmpresas privadaszEstados Unidos  4aSociedades cerradas zEstados Unidos  4aÉxito en los negocioszEstados Unidos  4aCrecimiento empresarial 4aCorporaciones cerradas 423Publisher descriptionuhttp://www.loc.gov/catdir/enhancements/fy0720/2005051487-d.html423Contributor biographical informationuhttp://www.loc.gov/catdir/enhancements/fy0720/2005051487-b.html