companies that choose to be great instead of big Burlingham, Bo creator text nyu New York Portfolio 2005 monographic eng

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xxxii, 224 p. ; 24 cm. Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre. Free to choose -- Who's in charge here? -- The Mona Lisa prinsiple -- The art of business. Bo Burlingham. Title from resource description page (Recorded Books, viewed June 19, 2014). Negocios Administración Estados Unidos Empresas privadas Estados Unidos Sociedades cerradas Estados Unidos Éxito en los negocios Estados Unidos Crecimiento empresarial Corporaciones cerradas HD 62.7 B961s 2005 658.4/09 9781591840930 (hardcover) 1591840937 (hardcover) 2005051487 http://www.loc.gov/catdir/enhancements/fy0720/2005051487-d.html http://www.loc.gov/catdir/enhancements/fy0720/2005051487-b.html http://www.loc.gov/catdir/enhancements/fy0720/2005051487-d.html http://www.loc.gov/catdir/enhancements/fy0720/2005051487-b.html spa 050713 20230411090623.0 14034972