TY - BOOK AU - Burlingham,Bo TI - Small giants: companies that choose to be great instead of big SN - 9781591840930 (hardcover) AV - HD 62.7 B961s 2005 U1 - 658.4/09 22 PY - 2005/// CY - New York PB - Portfolio KW - Negocios KW - Administración KW - Estados Unidos KW - Empresas privadas KW - Sociedades cerradas KW - Éxito en los negocios KW - Crecimiento empresarial KW - Corporaciones cerradas N1 - Title from resource description page (Recorded Books, viewed June 19, 2014); Free to choose -- Who's in charge here? -- The Mona Lisa prinsiple -- The art of business N2 - Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre UR - http://www.loc.gov/catdir/enhancements/fy0720/2005051487-d.html UR - http://www.loc.gov/catdir/enhancements/fy0720/2005051487-b.html ER -