how innovators & entrepreneurs discover & profit from business & technology trends Vanston, John H. creator Vanston, Carrie Technology Futures, Inc text txu Austin, Tex Technology Futures, Inc. 2010 monographic eng

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xxii, 190 p. ; ill. ; 23 cm. Book collaborator Carrie Vanston has many years of experience in public relations, marketing, and sales at Technology Futures, Inc. and in the entertainment industry. Because the successful exploitation of a Minitrend requires effective marketing, she brings a distinct real-world quality to the book, particularly in the media communications and social media areas. Her easy sense of style and readability helps the Part I: The value of minitrends -- Importance of minitrends -- Part II: Uncovering minitrends -- Searching for minitrends -- Where to search for minitrends -- Part III: Some attractive minitrends -- Minitrends for individuals -- Minitrends for small and medium-size companies -- Minitrends for large companies -- Part IV: Prospering from minitrends -- Selecting a minitrend for exploitation -- Developing a minitrend exploitation scheme -- Putting the exploitation scheme into action -- Part V: Becoming a minitrends master -- Here's the so what! by John H. Vanston with Carrie Vanston. "Between megatrends & microtrends lie minitrends: emerging business opportunities in the new economy." Includes index. Éxito en los negocios Innovaciones tecnológicas Autorrealización (Psicología) HF 5386 V281m 2010 658.4/09 9781884154362 (pbk.) 1884154360 (pbk.) YDXCP 110505 20230411090627.0 spa