@book{113912,
	author = {Malhotra, Naresh K. and Ortiz Salinas, María Elena},
	title = {Investigación de mercados /},
	publisher = {Pearson Educación, },
	year = {2008.},
	address = {México : },
	edition = {5a edición},
	note = {Título original: Marketing research : an applied orientation}
}