02675 a2200361 4500 BJBSDDR 20250806165645.0 ta 060220s2013 nyu||||| |||| 00| 0 eng d 9780814743508 (cl : alk. paper) 0814743501 (cl : alk. paper) eng DLC eng P 94.6 J52s 2013 302.23 Jenkins, Henry, 1958- 10938 Spreadable media : creating value and meaning in networked culture / Henry Jenkins, Sam Ford, & Joshua Green. New York : New York University Press, 2013 xv, 351 pages ; 24 cm Postmillennial pop 13829 Includes bibliographical references (pages 307-331) and index. Where Web 2.0 went wrong Reappraising the residual The value of media engagement What constitutes meaningful participation? Designing for spreadability Courting supporters for independent media Thinking transnationally Spreadable Media examines the nature of audience engagement, the environment of participation, the way appraisal creates value, and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Drawing on examples from film, music, games, comics, television, transmedia storytelling, advertising, and public relations industries, among others - from both the U.S. and around the world - the authors illustrate the contours of our current media environment. They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life. 6007 Medios de comunicación de masas y cultura Comunicación y cultura 2111 13939 Comunicación y tecnología 4051 Medios de comunicación Aspectos sociales 1682 Medios de comunicación social Ford, Sam, 1983- 13831 Green, Joshua (Joshua Benjamin) 44027 lcc BK dpf 113955 113955 0 0 lcc 0 0 HU BJB BJB HU 2020-02-06 0 P 94.6 J52s 2013 00000140226 2020-02-06 00:00:00 1 2020-02-06 BK