Greenberg, Eric  <br/><br/>
Strategic digital marketing :   top digital experts share the formula for tangible returns on your marketing investment/ 
Eric Greenberg and Alexander Kates 
 - New York :  McGraw-Hill,  2014 
 - xii, 352 pages :   illustrations ;   24 cm  
<br/><br/> Presents a crash course in digital marketing. This title combines the collective insights of top digital marketers, consultants, and academics - each one an expert in his or her field. 
<br/><br/><label>ISBN: </label>9780071819503 0071819509 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadeo por internet <br/>Administración de mercadeo<br/>Estrategias de mercadeo 
<br/><br/><label>LC Class. No.: </label>HF 5415.1265   / G798s 2014 
<br/><br/><label>Dewey Class. No.: </label>658.8/72