top digital experts share the formula for tangible returns on your marketing investment Greenberg, Eric creator Kates, Alexander nyu New York McGraw-Hill 2014 eng xii, 352 pages : illustrations ; 24 cm Presents a crash course in digital marketing. This title combines the collective insights of top digital marketers, consultants, and academics - each one an expert in his or her field. Eric Greenberg and Alexander Kates Mercadeo por internet Administración de mercadeo Estrategias de mercadeo HF 5415.1265 G798s 2014 658.8/72 9780071819503 0071819509 250220 20230411090634.0 spa