TY - GEN AU - Greenberg,Eric AU - Kates,Alexander TI - Strategic digital marketing: top digital experts share the formula for tangible returns on your marketing investment SN - 9780071819503 AV - HF 5415.1265 G798s 2014 U1 - 658.8/72 PY - 2014/// CY - New York PB - McGraw-Hill KW - Mercadeo por internet KW - Administración de mercadeo KW - Estrategias de mercadeo N2 - Presents a crash course in digital marketing. This title combines the collective insights of top digital marketers, consultants, and academics - each one an expert in his or her field ER -