Levinson, Jay Conrad,  1933-2013 <br/><br/>
Guerrilla social media marketing :   100+ weapons to grow your online influence, attract customers, and drive profits /  
Jay Conrad Levinson, Shane Gibson ; foreword by Guy Kawasaki. 
 - [Irvine] :   Entrepreneur Press,   2010 
 - xiv, 250 p. :   il. ;   23 cm. 
<br/><br/>The guerrilla social media marketer's path -- Building the guerrilla's personal brand -- The top ten attributes of a guerrilla social media marketer -- The guerrilla social media arsenal -- Guerrilla ROI -- Guerrilla focus -- Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ -- recruiting and partnering with guerrillas -- Your guerrilla social media attack plan. 
<br/><br/> Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit. 
<br/><br/><label>ISBN: </label>9781599183831 1599183838 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Comercio móvil<br/>Mercadeo por internet <br/>Comportamiento del consumidor<br/>Relaciones con los clientes
<br/><br/><label>LC Class. No.: </label>HF 5415.1265   / L665g 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/72