100+ weapons to grow your online influence, attract customers, and drive profits Levinson, Jay Conrad 1933-2013 creator Gibson, Shane cau Irvine] Entrepreneur Press 2010 eng xiv, 250 p. : il. ; 23 cm. Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit. The guerrilla social media marketer's path -- Building the guerrilla's personal brand -- The top ten attributes of a guerrilla social media marketer -- The guerrilla social media arsenal -- Guerrilla ROI -- Guerrilla focus -- Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ -- recruiting and partnering with guerrillas -- Your guerrilla social media attack plan. Jay Conrad Levinson, Shane Gibson ; foreword by Guy Kawasaki. Comercio móvil Mercadeo por internet Comportamiento del consumidor Relaciones con los clientes HF 5415.1265 L665g 2010 658.8/72 9781599183831 1599183838 280220 20230411090635.0 spa