TY  - GEN
AU  - Levinson,Jay Conrad
AU  - Gibson,Shane
TI  - Guerrilla social media marketing : : 100+ weapons to grow your online influence, attract customers, and drive profits / 
SN  - 9781599183831
AV  - HF 5415.1265  L665g 2010
U1  - 658.8/72 
PY  - 2010///
CY  - [Irvine] : 
PB  - Entrepreneur Press, 
KW  - Comercio móvil
KW  - Mercadeo por internet
KW  - Comportamiento del consumidor
KW  - Relaciones con los clientes
N1  - The guerrilla social media marketer's path -- Building the guerrilla's personal brand -- The top ten attributes of a guerrilla social media marketer -- The guerrilla social media arsenal -- Guerrilla ROI -- Guerrilla focus -- Guerrilla social media marketing defined 00 Building and protecting your guerrilla HQ -- recruiting and partnering with guerrillas -- Your guerrilla social media attack plan
N2  - Equipping you with action plans, implementation steps and 100 marketing weapons, this book teaches you how to combine the principles of guerrilla marketing with the social media applications and networks. It includes 19 secrets every guerrilla social media marketer needs to know; and, The Guerrilla Social Media Toolkit
ER  -