03450cam a22004817i 4500 114595 114595 18302610 BJBSDDR 20230411090659.0 ta 140915s2014 njua b 001 0 eng d 2012287630 016683259 Uk 9781118760833 1118760832 (OCoLC)ocn866617319 BTCTA eng BJBSDDR lccopycat HF 5415 W438d 2014 658.8/72 23 Welber, Larry. author. 13734 The digital marketer : ten new skills you must learn to stay relevant and customer-centric / Larry Weber, Lisa Leslie Henderson. Hoboken, New Jersey : Wiley, [2014] xiii, 354 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 317-344) and index. The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere. "Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."-- From publisher's description. Internet marketing. Marketing. Marketing research. Internet marketing. fast (OCoLC)fst00977272 Marketing. fast (OCoLC)fst01010167 Marketing research. fast (OCoLC)fst01010284 Henderson, Lisa Leslie. author. 12802 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1413/2012287630-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2020-09-07 0 HF 5415 W438d 2014 00000144205 2020-09-07 00:00:00 1 2020-09-07 BK