The digital marketer ten new skills you must learn to stay relevant and customer-centric Welber, Larry. creator author. Henderson, Lisa Leslie. author. text bibliography nju 2014 monographic eng
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xiii, 354 pages : illustrations ; 24 cm "Big data. Digital loyalty programs. Predictive analytics. Contextualized content. Are you ready? These are just a few of the newest trends in digital marketing that are part of our everyday world. In The Digital Marketer: Ten New Skills You Must Learn to Stay Relevant and Customer-Centric, digital marketing guru Larry Weber and business writer and consultant Lisa Leslie Henderson explain the latest digital tools and trends used in today's marketing initiatives. The Digital Marketer explains: the ins and outs of this brave new world of digital marketing; the specific techniques needed to achieve high customer engagement; the modern innovations that help you outperform the competition; the best targeting and positioning practices for today's digital era; how customer insights derived from big and small data and analytics, combined with software, design, and creativity can create the customer experience differential."-- The 10 essential skills every marketer needs -- How organizations are adapting to the customer-centric era -- Build a successful marketing career (hint: standing still is extraordinarily risky) -- Design valuable customer experiences -- Find actionable insight in big data and marketing analytics -- Employ entrepreneurial thinking for discernment and agility -- Create a content experience strategy that delivers -- Engage customers via social communities -- Maximize marketing impact with converged media -- Drive sales with marketing automation -- Craft worthwhile loyalty and digital couponing programs -- Ignite customer-centricity everywhere. Larry Weber, Lisa Leslie Henderson. Includes bibliographical references (pages 317-344) and index. Internet marketing Marketing Marketing research Internet marketing Marketing Marketing research HF 5415 W438d 2014 658.8/72 9781118760833 1118760832 2012287630 http://www.loc.gov/catdir/enhancements/fy1413/2012287630-b.html http://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html http://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html http://www.loc.gov/catdir/enhancements/fy1413/2012287630-b.html http://www.loc.gov/catdir/enhancements/fy1413/2012287630-d.html http://www.loc.gov/catdir/enhancements/fy1413/2012287630-t.html BTCTA 140915 20230411090659.0 18302610 eng