01491cam a22003014a 450000100090000000300080000900500170001700800410003401000170007502000310009202000280012304000180015105000230016908200140019224500690020625000120027526000360028730000250032350400510034852005280039965000310092765000450095865000400100365000540104365000260109765000400112370000260116316210902BJBSDDR20230411090711.0100430s2011    mau      b    001 0 eng    a  2010017796  a9780137072453 (alk. paper)  a0137072457 (alk. paper)  aDLCcDLCdDLC00aLB 2847bP976 201100a659.222200aPublic relations in schools /c[edited by] Theodore J. Kowalski.  a5th ed.  aBoston :bPrentice Hall,c2011.  axx, 252 p. ;c23 cm.  aIncludes bibliographical references and index.  a"By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success."--Page 4 of cover 0aSchoolsxPublic relations. 0aSchoolsxPublic relationsvCase studies. 0aSchool management and organization. 0aSchool management and organizationvCase studies. 0aCommunity and school. 0aCommunity and schoolvCase studies.1 aKowalski, Theodore J.