01703cam a22003494a 4500 114940 114940 16210902 BJBSDDR 20230411090711.0 100430s2011 mau b 001 0 eng 2010017796 9780137072453 (alk. paper) 0137072457 (alk. paper) DLC DLC DLC LB 2847 P976 2011 659.2 22 Public relations in schools / [edited by] Theodore J. Kowalski. 5th ed. Boston : Prentice Hall, 2011. xx, 252 p. ; 23 cm. Includes bibliographical references and index. "By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success."--Page 4 of cover Schools Public relations. Schools Public relations Case studies. School management and organization. School management and organization Case studies. Community and school. Community and school Case studies. Kowalski, Theodore J. 14314 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 HU BJB BJB APT 2021-01-26 0 LB 2847 P976 2011 00000138170 2021-01-26 00:00:00 2021-01-26 BK