Kowalski, Theodore J. text bibliography mau Boston Prentice Hall 2011 5th ed. monographic eng

print

xx, 252 p. ; 23 cm. "By emphasizing the importance of two-way communication, this book offers a broad yet unique perspective on the importance of successful public relations programs in schools by integrating theory and knowledge. A public relations program is about building and maintaining relationships through an open exchange of information, and this book teaches administrators, regardless of their assignment, how communication and relationships directly affect organizational behavior, and ultimately, school success."--Page 4 of cover [edited by] Theodore J. Kowalski. Includes bibliographical references and index. Schools Public relations Schools Public relations Case studies School management and organization School management and organization Case studies Community and school Community and school Case studies LB 2847 P976 2011 659.2 9780137072453 (alk. paper) 0137072457 (alk. paper) 2010017796 DLC 100430 20230411090711.0 16210902