04173cam a2200409 a 4500 BJBSDDR 20260223154809.0 ta 120322s2012 caua 001 0 eng 9781599184418 1599184419 DLC DLC eng eng pcc HF 6146 M369e 2012 659.14/4 Marshall, Perry S. 15818 Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes / Perry Marshall and Bryan Todd. Google AdWords 3rd edition [Irvine, Calif.] : Entrepreneur Press, 2012. xiii, 352 pages : illustrations ; 26 cm. Ultimate series Includes index. Rev. ed. of: Entrepreneur magazine's ultimate guide to Google AdWords : how to access 100 million people in 10 minutes. 2nd ed. c2010 1. How to Force Prospects to Choose Your Site and Buy from You, Not Your Competition 2. How to Build Your Own Autopilot Marketing Machine 3. How to Build a Google Campaign from Scratch The Right Way 4. Organizing Your Campaign: How to Pay Less and Get More Clicks 5. Develop High-Quality Keyword Lists to Craft Killer Headlines 6. How to Write Google Ads That Attract Eyeballs, Get Clicks, and Earn You Money 7. Knowing Your Numbers = Money in the Bank: How Google's Conversion Tracking Tells You What's Working 8. How to Triple Your CTR (and Cut Your Bid Prices by Two-Thirds, if You Want) No Genius Required 9. The Winning Method the World's Smartest Marketers Stole from the Wright Brothers 10. Triple Your Traffic with Google's Display Network 11. Google Image Ads: Banner Advertising is Here to Stay 12. Local Advertising on Google: Mostly Virgin Territory 13. Slashing Your Bid Prices: Quality Score and How Google Rewards You for Relevance 14. The Dark Side of Google 15. Google, Vegas, and Those Who Live by Gaming the System 16. The Butt-Ugly Truth About Social Media, and the Beautiful Untold Story 17. How to Harness the Psychic Power of Social Media in Your Google Campaigns 18. How to Get Customers to Eat Out of Your Hand 19. The Most-Ignored Secret Behind the Most Profitable Marketing Campaigns in the World 20. How Email Transforms Those Expensive Clicks Into Long-Term, Profitable Customers 21. The One Magic Number That Defines the Power of Your Website 22. Maintaining Your Edge: How to Consistently Stay Ahead of Your Competition in Google AdWords 23. Persuasive Ad Copy: the Ultimate Silver Bullet 24. So You Have a Killer Sales Machine. Now What? 25. How to Get High Rankings in Google's Organic (Non-PPC) Search Results 26. Introduction to Remarketing 27. Place Pages: Google's Gold Mine for Local Business 28. 17 Things yo Momma Never Told You About Google 29. The Last Winner-Take-All Edge: Google's Tools for Smarter AdWords Results 30. FAQ: Answers to All Your Frequently Asked Questions 31. Signature Victories "Double Your Web Traffic - Overnight! Google gets searched more than 1 billion times every day--creating an unbelievable opportunity to get your business in front of thousands every minute ... IF you know what you're doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn't. Learn how to build an aggressive, streamlined campaign proven to increase your search engine visibility, consistently capture clicks and increase sales. No other guide is as comprehensive, or current in its coverage of today's fastest, most powerful advertising medium"--Provided by publisher Google. Google 47197 Motores de búsqueda web 15102 Publicidad por internet 2070 Todd, Bryan 15507 Ultimate series 47196 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 115154 115154 0 0 lcc 0 0 CS BJB BJB CS 2021-04-08 0 HF 6146 M369e 2012 00000124608 2021-04-08 00:00:00 1 2021-04-08 BK