02403cam a2200433 i 4500 115487 115487 17869754 BJBSDDR 20230411090730.0 a|||||r|||| 00| 0 ta 130829s2014 caua b 001 0 eng 2013033342 9781483306674 (alk. paper) 1483306674 (alk. paper) DLC spa DLC rda DLC eng pcc P 96 P869m 2014 302.23 Potter, W. James 18563 Media literacy / W. James Potter. 7th edition. Los Angeles : SAGE, [2014] xxi, 452 pages : illustrations ; 24 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy. Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers. Media literacy. Alfabetización informacional 3612 Tecnologías de la información y la comunicación 1572 Alfabetización tecnológica 19446 Medios de comunicación de masas 1587 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 HU BJB BJB HU 2021-10-19 0 P 96 P869m 2014 00000150132 2021-10-19 00:00:00 1 2021-10-19 BK