Potter, W. James creator text bibliography cau 2014 7th edition. monographic eng

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xxi, 452 pages : illustrations ; 24 cm Latest edition of this essential guide to decoding messages in a media-saturated world. Updated with new examples throughout, this captivating book offers a plan of action for gaining a clearer perspective on the borders between the real and the simulated media worlds, helping students to become responsible media consumers. Part I: Introduction -- Why increase media literacy? -- Media literacy approach -- Part II: Audience -- Individual perspective on audience -- Industry perspective on audience -- Children as a special audience -- Part III: Industry -- Development of the mass media industried -- Economic perspective -- Part IV: Content -- Media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Part V: Effects -- Broadening our perspective on media effects -- How does the effects process work? -- Part VI: Confornting the issues -- Who owns and controls the mass media? -- Privacy -- Piracy -- Media violence -- Sports -- Part VII: The springboard -- Helping yourself and others to increase media literacy. W. James Potter. Includes bibliographical references and index. Media literacy Alfabetización informacional Tecnologías de la información y la comunicación Alfabetización tecnológica Medios de comunicación de masas P 96 P869m 2014 302.23 9781483306674 (alk. paper) 1483306674 (alk. paper) 2013033342 DLC 130829 20230411090730.0 17869754 spa