01794nam a2200337 i 4500001001900000003000800019005001700027006001900044007000300063008004100066020001800107020001500125035001800140035003500158035002200193040002700215041000800242050002400250082001200274100002500286245009700311260003900408300002700447500001900474505024600493520060200739650002801341650002001369650003401389650003301423990014935520204201BJBSDDR20240624152636.0a|||||r|||| 00| 0 ta110921s2011    nyu           000 0 eng d  a9780307587954  a0307587959  aCSIC001493552  a(ES-MaCSI)001493552MAD01-Aleph  a(OCoLC)1123958810  aES-MaCSIbspacBJBSDDR  aeng14aHF 5386bG921t 2011002658.4/51 aGuber, Peter,d1942-10aTell to win :bconnect, persuade, and triumph with the hidden power of story /cPeter Guber.  aNew York :bCrown Business,c2011.  axiii, 255 p. ;c24 cm.  aIncludes index  aThe end ... Voices. There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life. The art of the tell. Ready ... ; Set ... ; Tell! ; The never-ending story. The beginning ...  aStories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories 4aÉxito en los negocios 4aEmprendimiento  4aCreatividad en los negocios.  0aInvestigación cualitativa