01877nam a2200361 i 4500 115501 115501 990014935520204201 BJBSDDR 20240624152636.0 a|||||r|||| 00| 0 ta 110921s2011 nyu 000 0 eng d 9780307587954 0307587959 CSIC001493552 (ES-MaCSI)001493552MAD01-Aleph (OCoLC)1123958810 ES-MaCSI spa BJBSDDR eng HF 5386 G921t 2011 658.4/5 Guber, Peter, 18600 1942- Tell to win : connect, persuade, and triumph with the hidden power of story / Peter Guber. New York : Crown Business, 2011. xiii, 255 p. ; 24 cm. Includes index The end ... Voices. There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life. The art of the tell. Ready ... ; Set ... ; Tell! ; The never-ending story. The beginning ... Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories Éxito en los negocios 162 Emprendimiento 381 Creatividad en los negocios. 4033 Investigación cualitativa 10417 lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2021-10-20 0 HF 5386 G921t 2011 00000150144 2021-10-20 00:00:00 1 2021-10-20 BK