connect, persuade, and triumph with the hidden power of story Guber, Peter 1942- creator text nyu New York Crown Business 2011 monographic eng

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xiii, 255 p. ; 24 cm. Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories The end ... Voices. There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life. The art of the tell. Ready ... ; Set ... ; Tell! ; The never-ending story. The beginning ... Peter Guber. Includes index Éxito en los negocios Emprendimiento Creatividad en los negocios Investigación cualitativa HF 5386 G921t 2011 9780307587954 0307587959 ES-MaCSI 110921 20240624152636.0 990014935520204201 spa