TY  - BOOK
AU  - Guber,Peter
TI  - Tell to win: connect, persuade, and triumph with the hidden power of story 
SN  - 9780307587954
AV  - HF 5386 G921t 2011
PY  - 2011///
CY  - New York
PB  - Crown Business
KW  - Éxito en los negocios
KW  - Emprendimiento
KW  - Creatividad en los negocios.
KW  - Investigación cualitativa
N1  - Includes index; The end ... Voices. There's no business without story business. It's the story, stupid ; Got story ; You've got it! ; The story that runs your life. The art of the tell. Ready ... ; Set ... ; Tell! ; The never-ending story. The beginning
N2  - Stories have always had the power to move, but it has only recently become clear that purposeful stories - those created with a specific mission in mind - are essential in persuading others to support a vision or cause. For Peter Guber, what began as a knack for telling stories as one of the world's leading entertainment executives has evolved into a set of principles that anyone can use to achieve their goals - whatever you do in life, you need to be able to tell a good story. In Tell to Win, Guber explains how to move beyond Power Point slides and spreadsheets to create purposeful stories
ER  -