what it is, how to protect it, how to exploit it Johnson, Stephen creator enk London Profile Books 2015 eng xiv, 338 p. : ilus. ; 22 cm "Intellectual property (IP) is often a company's single most valuable asset. And yet IP is hard to value, widely misunderstood and frequently underexploited. IP accounts for an estimated $5 trillion of GDP in the United States alone. It covers patents, trademarks, domain names, copyrights, designs and trade secrets. Unsurprisingly, companies zealously guard their own ideas and challenge the IP of others. Damages arising from infringements have fostered a sizeable claims industry. But IP law is complex, and the business, financial and legal issues around it are difficult to navigate. Court decisions and interpretation of IP laws can be unpredictable, and can dramatically change the fortunes of businesses that rely on their IP -- as demonstrated in the pharmaceutical industry's battle with generic drugs. This comprehensive guide to intellectual property will help companies, investors and creative thinkers understand the scope and nature if IP issues, pose the right questions to their advisers and maximise the value from this crucial tangible asset"--Back cover. Stephen Johnson. "The Economist in association with Profile Books Ltd. and Public Affairs"--Title page verso. Propiedad intelectual Aspectos económicos Propiedad intelectual K 1401 J69g 2015 346.4104/8 9781846688973 1846688973 030222 20230411090739.0 spa