Jay, Ros creator Sealey, John enk London Hodder Education 2012 eng 121 p. : ill. ; 20 cm Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan Introduction -- Sunday: What is a marketing plan? -- Monday: Asking questions -- Tuesday: Researching the answers -- Wednesday: Finding your objectives -- Thursday: Converting your objectives into action plans -- Friday: Putting the plan together -- Saturday: Using your marketing plan -- Surviving in tough times. Ros Jay and John Sealey Previous edition: London: Hodder & Stoughton, 1999. Marketing Promoción de ventas Mercadeo Relaciones con los clientes Ganancias HF 5415.13 J42s 2012 9781444159400 1444159402 020322 20230411090745.0 spa