TY  - GEN
AU  - Jay,Ros
AU  - Sealey,John
TI  - Successful marketing plans in a week
SN  - 9781444159400
AV  - HF 5415.13 J42s 2012
PY  - 2012///
CY  - London
PB  - Hodder Education, 
KW  - Marketing
KW  - Promoción de ventas
KW  - Mercadeo
KW  - Relaciones con los clientes
KW  - Ganancias
N1  - Previous edition: London: Hodder & Stoughton, 1999; Introduction --
Sunday: What is a marketing plan? --
Monday: Asking questions --
Tuesday: Researching the answers --
Wednesday: Finding your objectives --
Thursday: Converting your objectives into action plans --
Friday: Putting the plan together --
Saturday: Using your marketing plan --
Surviving in tough times
N2  - Learn in a week what the experts learn in a lifetime. The ability to create a successful marketing plan is crucial to anyone who wants to advance their career. Written by Ros Jay, a leading expert on marketing as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to create a successful marketing plan
ER  -