02943cam a2200421 i 4500 19014030 BJBSDDR 20250430145755.0 a|||||r|||| 00| 0 ta 030322s2016 nju b 000 0 eng c 2016012361 9780691164335 (hardcover : alk. paper) 0691164339 (hardcover : alk. paper) ICU/DLC eng ICU rda DLC eng lat pcc PA 6307 C568h 2016 808 Cicero, Marcus Tullius 20793 How to win an argument : an ancient guide to the art of persuasion / Marcus Tullius Cicero ; selected, edited, and translated by James M. May. Princeton, New Jersey : Princeton University Press, 2016 xxi, 263 pages ; 18 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references. All of us are faced countless times with the challenge of persuading others, whether we're trying to win a trivial argument with a friend or convince our coworkers about an important decision. Instead of relying on untrained instinct?and often floundering or failing as a result?we'd win more arguments if we learned the timeless art of verbal persuasion, rhetoric. How to Win an Argument gathers the rhetorical wisdom of Cicero, ancient Rome's greatest orator, from across his works and combines it with passages from his legal and political speeches to show his powerful techniques in action. The result is an enlightening and entertaining practical introduction to the secrets of persuasive speaking and writing?including strategies that are just as effective in today's offices, schools, courts, and political debates as they were in the Roman forum. How to Win an Argument addresses proof based on rational argumentation, character, and emotion; the parts of a speech; the plain, middle, and grand styles; how to persuade no matter what audience or circumstances you face; and more. Cicero's words are presented in lively translations, with illuminating introductions; the book also features a brief biography of Cicero, a glossary, suggestions for further reading, and an appendix of the original Latin texts. Astonishingly relevant, this unique anthology of Cicero's rhetorical and oratorical wisdom will be enjoyed by anyone who ever needs to win arguments and influence people?in other words, all of us. Cicero, Marcus Tullius 20793 Rhetoric, Ancient. Retórica antigua 18698 Persuasion (Rhetoric) Persuasión (Retórica) 3742 May, James M. (James Michael) editor, traductor 21766 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 115963 115963 0 0 lcc 0 0 HU BJB BJB HU 2022-03-03 0 PA 6307 C568h 2016 00000160042 2022-03-03 00:00:00 1 2022-03-03 BK