03235cam a2200385 i 4500 115979 115979 BJBSDDR 20230411090746.0 ta 160307s2016 njua b 001 0 eng 9781632650139 (paperback) 1632650134 (paperback) DLC eng DLC eng pcc HF 5415 W373b 2016 658.8/27019 Weber, Daryl Brand seduction : how neuroscience can help marketers build memorable brands / Daryl Weber. Wayne, NJ : Career Press, 2016. 287 pages : illustrations ; 22 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. " For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing. Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. You'll learn: The surprising unconscious side of brands. The biggest myths about consumer psychology. The real role of emotions in building brands. Practical tools to use neuroscience to inspire better marketing. Everyone seems to have a different idea of what brands are, how they work, and how they are built. Brand Seduction digs deeper into the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this understanding to "seduce" customers and grow their businesses. "-- Provided by publisher. "For many marketing professionals, "science" is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way, and, ultimately, get them to act. In Brand Seduction, Daryl reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and make decisions, and the important roles our emotions and unconscious play in our selections. Welcome to the new world of neuromarketing"-- Provided by publisher. Marketing. Branding (Marketing) Psychological aspects. Mercadeo 798 Branding (Mercadeo) 15694 Online version: Weber, Daryl, author. Brand seduction Wayne, NJ : Career Press, 2016 9781632659859 (DLC) 2016011569 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 0 0 CS BJB BJB CS 2022-03-09 0 HF 5415 W373b 2016 00000163339 2022-03-09 00:00:00 1 2022-03-09 BK