TY  - BOOK
AU  - Welch,Jack
AU  - Welch,Suzy
TI  - Winning
SN  - 0060753943 (hardcover)
AV  - HF 5386 W439w 2005
U1  - 658.4/09 
PY  - 2005///
CY  - New York
PB  - HarperBusiness Publishers
KW  - Success in business
KW  - Éxito en los negocios
KW  - Strategic planning
KW  - Planificación estratégica
KW  - Negotiation in business
KW  - Negociación en los negocios
N1  - Includes index; INTRODUCTION:
"Every Day, There Is a New Question"

1
UNDERNEATH IT ALL
1	MISSION AND VALUES
So Much Hot Air About Something So Real	13
2	CANDOR
The Biggest Dirty Little Secret in Business	25
3	DIFFERENTIATION
Cruel and Darwinian? Try Fair and Effective	37
4	VOICE AND DIGNITY
Every Brain in the Game

53
YOUR COMPANY
5	LEADERSHIP
It's Not Just About You	61
6	HIRING
What Winners Are Made Of	81
7	PEOPLE MANAGEMENT
You've Got the Right Players, Now What?	97
8	PARTING WAYS
Letting Go Is Hard to Do	119
9	CHANGE
Mountains Do Move	133
10	CRISIS MANAGEMENT
From Oh-God-No to Yes-We're-Fine

147
YOUR COMPETITION
11	STRATEGY
It's All in the Sauce	165
12	BUDGETING
Reinventing the Ritual	189
13	ORGANIC GROWTH
So You Want to Start Something New	205
14	MERGERS AND ACQUISITIONS
Deal Heat and Other Deadly Sins	217
15	SIX SIGMA
Better Than a Trip to the Dentist

245
YOUR CAREER
16	THE RIGHT JOB
Find It and You'll Never Really Work Again	255
17	GETTING PROMOTED
Sorry, No Shortcuts	277
18	HARD SPOTS
That Damn Boss	299
19	WORK-LIFE BALANCE
Everything You Always Wanted to Know About Having It All (But Were Afraid to Hear)

313
TYING UP LOOSE ENDS
20	HERE, THERE, AND EVERYWHERE
The Questions That Almost Got Away

339
Acknowledgments	360
Index	363

N2  - True to his style, Welch gets right to the point in the first chapter. He talks about how words like “mission” and “values” are overrated and misunderstood in business. An effectual mission statement will primarily answer one question – How do you plan to win in this business? This question alone can help companies figure out how to prevent pitfalls and understand their weaknesses and strengths to strive forward effortlessly. It’s about balancing the possible and the impossible. Most companies forget their mission statements and deviate from their plans only to encounter disaster in the future. Therefore, defining a real purpose or mission must be of prime importance for the company, and even if it takes time, the result will be worth it
ER  -