02240cam a2200433 a 4500 116276 116276 16285131 BJBSDDR 20230411090757.0 a|||||r|||| 00| 0 ta 100615s2010 nyua b 001 0 eng 2010025259 9780230104747 (hardback) 0230104746 (hardback) (OCoLC)ocn607977724 DLC DLC YDX BTCTA YDXCP BWX VP@ CDX DLC eng pcc HF 5415.1255 Y68b 2010 658.8/27 Young, Antony, 1964- 22344 Brand media strategy : integrated communications planning in the digital era / Antony Young. 1st ed. New York : Palgrave Macmillan, 2010. xii, 239 p. : ill. ; 25 cm. Includes bibliographical references and index. Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies - Evaluating the Best of the Best Getting it Done - The Right Steps to Succeed A New Guide To Incorporating Today's Powerful Media Tools Into A Comprehensive Brand Strategy from YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working and what's not and to ensure that you get the maximum impact for your brand. Branding (Marketing) Branding (Mercadeo) 15694 Mercadeo de productos de marca 5622 Internet marketing. Marketing en Internet 12772 Social media. Redes sociales 1360 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 CS BJB BJB CS 2022-05-13 0 HF 5415.1255 Y68b 2010 00000158489 2022-05-13 00:00:00 1 2022-05-13 BK