02298cam a2200433 a 4500999001900000001000900019003000800028005001700036006001900053007000300072008004100075010001700116020002900133020002600162035002400188040005200212041000800264042000800272050002800280082001300308100003400321245009900355250001200454260004300466300003400509504005100543505048900594520039501083650002501478650003201503650004101535650002401576650003401600650001801634650002501652906004501677942001201722952013001734  c116276d11627616285131BJBSDDR20230411090757.0a|||||r|||| 00| 0 ta100615s2010    nyua     b    001 0 eng    a  2010025259  a9780230104747 (hardback)  a0230104746 (hardback)  a(OCoLC)ocn607977724  aDLCcDLCdYDXdBTCTAdYDXCPdBWXdVP@dCDXdDLC  aeng  apcc14aHF 5415.1255bY68b 201000a658.8/271 aYoung, Antony, d1964-92234410aBrand media strategy :bintegrated communications planning in the digital era /cAntony Young.  a1st ed.  aNew York :bPalgrave Macmillan,c2010.  axii, 239 p. :bill. ;c25 cm.  aIncludes bibliographical references and index.  a	Brand Media Strategy Explained The New Rules of Engagement Outcomes, Not Outputs Why Coke and Pepsi Can't Have the Same Media Strategy Why Consumer Funnels are Back in Style Dashboards and Ten Other Ways of Measuring Marketing Effectiveness I Want My Subservient Chicken 1+1=3. Creating Wider Consumer Conversations in Media Bringing Everything under One Roof Execution is the X-Factor Brand Case Studies - Evaluating the Best of the Best Getting it Done - The Right Steps to Succeed  aA New Guide To Incorporating Today's Powerful Media Tools Into A Comprehensive Brand Strategy from YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working and what's not and to ensure that you get the maximum impact for your brand. 0aBranding (Marketing) 4aBranding (Mercadeo) 915694 4aMercadeo de productos de marca95622 0aInternet marketing. 4aMarketing en Internet 912772 0aSocial media. 4aRedes sociales91360  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccBK  00102lcc40708CSaBJBbBJBcCSd2022-05-13l0oHF 5415.1255 Y68b 2010p00000158489r2022-05-13 00:00:00t1w2022-05-13yBK