The discover the top trends, technologies, and companies to watch Pernick, Ron creator Wilder, Clint text bibliography nyu New York, NY HarperCollins Business 2008 1st Collins pbk. ed., newly rev. & updated monographic eng

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xix, 313 pages ; 24 cm. Developing clean technologies is no longer a social issue championed by environmentalists; it's a moneymaking enterprise moving solidly into the business mainstream. In fact, as the economy faces unprecedented challenges from high energy prices, resource shortages, and global environmental and security threats, clean tech--technologies designed to provide superior performance at a lower cost while creating significantly less waste than conventional offerings--promises to be the next engine of economic growth. Here, authors Pernick and Wilder identify the major forces that have pushed clean tech from Utopian dream to a revolution in corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors--solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration--they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Solar energy : scaling up manufacturing and driving down costs Wind power : exploiting big finance, large projects, and emerging niches Biofuels and biomaterials : developing next-generation refineries and feedstocks Green buildings : leveraging advanced materials and the power of "negawatts" Personal transportation : designing ultra-efficient, low-emissions, high-performance vehicles Smart grid : creating an intelligent, distributed, twenty-first-century grid Mobile technologies : powering a world on the go Water filtration : turning oceans, wastewater, and other untapped sources into pure water Create your own silicon Valley : jobs, growth, and economic potential Clean-tech marketing : five key lessons Conclusion : leading the way Ron Pernick and Clint Wilder. Tecnologías limpias Tecnología verde Recursos energéticos renovables Aspectos económicos Política energética Aspectos económicos Tecnología y medio ambiente Aspectos económicos Inversiones de capital TD 145 P452r 2008 333.79 9780060896249 (pbk.) 0060896248 (pbk.) 2009285073 DLC 090116 20230411090805.0 15590973 spa