03098cam a2200373 a 4500 116542 116542 16800939 BJBSDDR 20230411090806.0 a|||||r|||| 00| 0 ta 110527s2012 njua 000 0 eng 2011022707 9781118030172 1118030176 DLC DLC DLC eng pcc PN 4784 W775b 2012 070.4/4965 Winkler, Matthew, 25203 1955- The Bloomberg way : a guide for reporters and editors / Matthew Winkler. Hoboken, N.J. : Bloomberg Press, 2012. xx, 376 p. : ill. ; 23 cm. Bloomberg ; 149 The Bloomberg way -- The five Fs -- The four-paragraph lead -- Show, don't tell -- Writing well matters -- Preparation -- Headlines -- Covering news -- People -- Enterprise -- Ethics -- How we work -- The data advantage -- Five easy pieces -- Markets -- Companies -- Economies -- Government -- Grammar -- Words and terms. "The definitive guide to reporting and editing the story of money As more and more people are affected by the actions of Wall Street and the federal government, financial reporting has become even more important. Bloomberg's reputation for fast, accurate reporting is widely known and respected among not only journalists, but the general public. The Bloomberg Way, an internal Bloomberg publication for nearly twenty years, reflects the new realities of journalism where speed is paramount, the impact of news is instantaneous, and the lines between objectivity and opinion are increasingly blurred. The Bloomberg Way is the most thorough and comprehensive guide to reporting and editing the story of money. Outlining the central principles of Bloomberg News, this book is an essential guide for both journalism professionals and students, and will put any writer in a better position to report with accuracy and honesty. Details the basic tenets of solid reporting, the five F's: Factual, First, Fastest, Final, and Future Discusses the essentials of writing a good lead and offers insights on the proper use of voice Addresses how to keep opinion and speculation out of your writing and how to organize storylines when preparing for breaking news on anything from an earnings release to a market crash The Bloomberg Way is the most important writer's resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of essential topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gathers and reporters"-- Provided by publisher. Bloomberg News (Firm) 25204 Journalism, Commercial Style manuals. Periodismo 1333 Periodismo comercial 25205 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 0 0 lcc 0 0 HU BJB BJB HU 2022-08-08 0 PN 4784 W775b 2012 00000162786 2022-08-08 00:00:00 1 2022-08-08 BK