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  <titleInfo>
    <title>Magic words</title>
    <subTitle>the science and secrets behind 7 words that motivate, engage, and influence</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>David, Tim.</namePart>
    <namePart type="termsOfAddress">(Magician)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York, New York</placeTerm>
    </place>
    <publisher>Prentice Hall Press</publisher>
    <dateIssued>2014</dateIssued>
    <edition>First edition.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
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    <extent>xxii, 134 pages ; 22 cm</extent>
  </physicalDescription>
  <abstract>Years of experience as a magician taught Tim David that real magic is all about words, and the way they influence the minds of the audience. What sets a professional magician apart from an amateur are people skills like communication, influence, and engagement—skills that are also effective in the workplace. By applying seven “magic” words in a business setting, David offers tools for effective and persuasive communication.You will learn:The secret word that Harvard psychologists discovered is the key to unlocking human motivation How one very special word (spoken only inside your mind) mysteriously has a profound positive impact on those around you The number one mistake that managers make during 1-on-1’s, and the one simple word that can fix it all What Dale Carnegie dubs “the sweetest sound in any language” How one tiny word can instantly change someone’s mind for the better The single word that an in-depth study of thousands of hours of call center recordings revealed as the quickest way to reduce differences and calm people down How the infamous “But Eraser” works and why so many people mess it up The REAL magic behind the word “thanks</abstract>
  <tableOfContents>Introduction: The biggest problem in the world -- A word about words -- "Yes" -- "But" -- "Because" -- Their name -- "If" -- "Help" -- "Thanks" -- Conclusion: Words matter because connection matters.</tableOfContents>
  <note type="statement of responsibility">Tim David.</note>
  <subject authority="lcsh">
    <topic>Business communication</topic>
  </subject>
  <subject>
    <topic>Comunicación empresarial</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Communication in organizations</topic>
  </subject>
  <subject>
    <topic>Comunicación organizacional</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Oral communication</topic>
  </subject>
  <subject>
    <topic>Comunicación oral</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Interpersonal communication</topic>
  </subject>
  <subject>
    <topic>Comunicación interpersonal</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Motivation (Psychology)</topic>
  </subject>
  <subject>
    <topic>Motivación (Psicología)</topic>
  </subject>
  <subject authority="fast">
    <topic>Business communication</topic>
  </subject>
  <subject authority="fast">
    <topic>Communication in organizations</topic>
  </subject>
  <subject authority="fast">
    <topic>Interpersonal communication</topic>
  </subject>
  <subject authority="fast">
    <topic>Motivation (Psychology)</topic>
  </subject>
  <subject authority="fast">
    <topic>Oral communication</topic>
  </subject>
  <classification authority="lcc">HF 5718 D249m 2014</classification>
  <classification authority="ddc">658.4/52</classification>
  <identifier type="isbn">9780735205390 (hbk)</identifier>
  <identifier type="isbn">0735205396 (hbk)</identifier>
  <identifier type="lccn">2012286493</identifier>
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    <recordCreationDate encoding="marc">150619</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230411090811.0</recordChangeDate>
    <recordIdentifier source="BJBSDDR">18665995</recordIdentifier>
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